Affiliate marketing

A Copywriter’s How To: Five Easy Tips to Write A Perfect, Selling Ad

Hi everybody, headline goes here please

Image by reinvented via Flickr

Yes, I’m extemporizing . I’m a writer, it’s a habit.

But seriously, a perfect, selling ad? I lied. There’s no such animal as the perfect, works-every-time, selling ad. But I got you to read this far, didn’t I? That was the title’s purpose — see Tip Two: Write an attention-grabbing headline.

However, I didn’t lie about these tips, though. They’re easy and fun to use.

Tip One: who’s the reader? (Or viewer, or listener if you’re writing for broadcast.)

Although you’re writing for a crowd, it’s easiest to write if you imagine you’re talking to one particular person.

You can even start writing your first draft with a salutation, as if you were writing a letter: Start with “Dear Elli”, and keep writing.

Who is this person? Is she old, young, married? Where does she live? What’s her life like? What does she want most? What’s she scared of? Why would she be interested in your product? What difference would it make in her life?

Professional copywriters spend a lot of time in this phase of the writing process. You can’t motivate someone if you don’t know who they are.

Tip Two: Write an attention-grabbing headline

Your headline is vital. No one is looking for your ad. You’ve got to wave and yell at them to get their attention. If you don’t get their attention, no sale.

Write a trial headline to get yourself started. This probably won’t be the headline you’ll use. However, with a trial headline, you’ve got a corral for your copy. You’re writing to that headline.

When you’ve written a draft of the ad, force yourself, with a timer, to write another twenty headlines in five minutes. (Read the rest of the tips and write the benefits and the response before you write a draft.)

Don’t try too hard. Who cares if they’re all junk? You’re writing lots of headlines to get your subconscious mind to take you seriously, and throw up the PERFECT headline. You’ll never achieve this perfect headline with conscious thought. It’s a gift from your subconscious, but you have to goose it into cooperating.

You may find a headline you like more than your initial headline. Just substitute it, if it fits. If it doesn’t you can write another version of the ad to fit that headline’s concept.

Tip Three: Write the features first, then work out what the benefits are

Nobody buys a product (or a service) for its own sake. They buy because it benefits them in some way. The benefits are what you’re selling.

  • You’re not selling a German shepherd puppy; you’re selling an intelligent, loyal companion and family protector.
  • You’re not selling a car; you’re selling travelling comfort, prestige, and a sure-fire babe-magnet.
  • You’re not selling a book; you’re selling the adventure of a lifetime, love, romance, and sex.

To get a handle on this, take a sheet of paper and briefly list the features of your product or service on the left.

Then beside the feature, write the corresponding benefit that each feature provides.

Remember — use the benefits in your ad.

Tip Four: Don’t forget the response!

I’ve lost count of the number of ads I’ve seen everywhere from the Yellow Pages to full display ads costing thousands in magazines, where the copywriter and everyone else forgot the response.

You must tell the reader what you want him to do. You must ask for the sale. Ask the reader to do something: call a number, come into the store, or go to a Web site.

This is so important that when I’m writing an ad I always write the required response on a sticky note and tape it to a corner of my monitor. I tape it onto the screen itself, so I can’t miss it. (Yes, I have been guilty of forgetting the response. And very embarrassing it was too.)

Tip Five: Read it out loud

You’ve finished the final draft of your ad. Before you show it to anyone else, read it aloud.

You’ll pick up redundancies, awkward sentence construction and other gremlins when you read the copy aloud.

See you soon,

Dr. Ande,
Creator of: The 30 Hour Business Plan
Teacher of: How to Write a Book in 30 Hours
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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So How Do You Write a Book Proposal Anyway?

Okay, this is one of the few times you’ll get information from me and a shameless plug for something I’m promoting in the same location, that being the space for this posting.

The simplest way to answer the above question is that you write a proposal step by step. It’s like most things, you break it down into steps and before you know it, you’ve got a finished product. This helps to keep up confidence because the steps are the goals and they mark you achievements.

For my classes, I’ve broken writing book proposals down into 10 key steps. They are pretty cut and dry on the surface and the steps are easy to follow:

  • Step One: Getting an idea for your book.
  • Step Two: Develop the idea and expanding on it.
  • Step Three: Assessing the market.
    • Who needs this book? What’s the competition for the book?
  • Step Four: Outlining your book.
  • Step Five: Researching your book proposal, and fleshing out your outline.
  • Step Six: Writing the proposal query letter.
  • Step Seven: Sending your query letters to agents and publishers.
    • You send the queries while you’re working on the proposal. This helps you to gauge reaction to your work.
  • Step Eight: Writing the proposal.
  • Step Nine: Writing the sample chapter.
  • Step Ten: Revising your proposal

See simple right? Well here’s that shameless plug I promised you, I can give you the steps but it’s the visuals that help you understand just what is expected; so I offer a couple of ways to get my “visuals”.

The first is that you can attend my class on How to Write a Book in 30 Hours where I go over all 10 steps in depth as well as help you flesh out your book. As a bonus I will also tell you the easiest way to write a best-seller and help you create a proposal. This is a webcast so all are welcome. If you cannot join the original webcast session as long as you register you will have access to the full broadcast to download.

Well that’s part of the shameless plug portion of this posting, hope you will attend the class or at least visit Writerstopia.com, the publication for self-publishing and independent authors, click on the “Writer’s Radio” tab and click on the free download link, and you’ll receive a courtesy copy of “Dr. Ande’s How to Write a Book Proposal in 7 Days.”

That’s the end of the shameless plugs for today. Thanks for reading the blog. Good luck with your writing.

See you soon,

Dr. Ande,
Creator of: The 30 Hour Business Plan

Teacher of: How to Write a Book in 30 Hours

Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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5 Reasons Why You Write the Book Proposal First

Let’s get this out of the way right now. All non-fiction books are sold on proposal.

Now there’s the heavy aspect of this article all cleared up. What comes next is that supporting content that all writers should have after making their initial eye catching statement. (Okay all publishers expect to read after your first eye-catching statement of fact).

There are several reasons you want to write the book proposal first.

  • Reason 1: You learn whether or not a publisher is interested in your work. If you are a mainstream writer, with millions of book sales under your belt most publishers won’t baulk at publishing your work, no matter what subject you chose. But if you are a newbie or even a published but less known author; the proposal is your best friend, if it’s well thought out and written.
  • Reason 2: You may receive an advance for writing your book. This depends on who you are the book’s subject matter. The target audience it will be marketed to and the size of the publisher who takes it on. Again, for the mainstream million copies sold writer, this is not a problem; but your proposal is your lifeline when you are less known and can make or break this decision to advance you moneys based on a book that isn’t written yet.
  • Reason 3: A book proposal is much easier to sell than a complete book. It’s easier to read a 20 or 30 page proposal than a 400 page book. Let’s face it; editors don’t have the time to read every single manuscript that land on their desk.
  • Reason 4: It’s easier to make changes in the book’s concept at the proposal stage. You may be in the ballpark with your idea but perhaps the publisher or editor want to flesh it out and take it in a new direction. Depending on the subject its timeliness might mean the publisher wants to market to a different group; or whittle your idea down to market to a single niche that’s hot at the moment and expand it later.
  • Reason 5: With a proposal, the publisher, in the person of your editor, can take ownership of the book. It’s like bespoke tailoring: the editor feels that the book has been specifically written for the publishing house.

Even if you decide to write your book first, you’ll need to create a proposal once you’ve written it. No agent or publisher is interested in reading an entire book to assess its viability. That’s the proposal’s job: to ensure that your book has a niche in the marketplace. As you do your research for the proposal, you’ll work out whether or not your book is likely to sell. You can shape the book at the proposal stage, much more easily than you can when it’s a huge stack of print or a giant computer file.

Sometimes you may get an idea for a book, but the idea is amorphous, it doesn’t have a real shape. You may want to write several thousand words to see whether the book becomes clearer in your mind. But write the proposal before you write more than ten thousand words, because your book must target a specific group of buyers.

Again if you’ve never written a book proposal for, visit Writerstopia.com, the publication for self-publishing and independent authors, click on the “Writer’s Radio” tab and click on the free download link, and you’ll receive a courtesy copy of “Dr. Ande’s How to Write a Book Proposal in 7 Days.”

See you soon,

Dr. Ande,
Creator of: The 30 Hour Business Plan

Teacher of: How to Write a Book in 30 Hours

Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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The Perfect Partnership – You and Your Publisher

In the last post I told you about writing a proposal in order to accomplish two things. The first being, “whether you had a book worth writing” and the second thing was getting paid to write the book. Now let’s talk about the reason you really need your proposal and how it affects your relationship with your new business partner – your publisher.

When you work with a publisher, remember, the publisher’s business is selling books. The company acquires books which it hopes will sell, and sell well. Your publisher is putting up the money to publish your book, so you need to approach the project from his point of view as well as your own.

Publishers sell books on consignment. Publishers’ ship books to bookshops, and if a book isn’t sold within a certain time period, it’s destroyed. The bookseller strips the cover from the book and sends the cover to the publisher for a full credit. This is the “return“. If a title doesn’t sell, the publisher takes a beating. As you can imagine, publishers are no keener to lose money than you or I.

The reason I’m bringing this up now is that you must keep this “return” thing in the back of your mind when you create your book proposal. Why you may ask? The answer is simple; it means that your proposal needs to emphasize the ways in which you, as the writer, will take responsibility for the book’s success.

You will try to ensure the success of your book by gauging the marketplace. You will work out who the likely buyers of your book might be, and the reasons they will have for paying good money for your book. You’ll assess the competition for your book. You’ll work out ways in which you can promote your book, so that people hear about it. You’re in partnership with your publisher, and if you’re prepared to take responsibility for that role, the publisher will be much more likely to buy your proposal.

Until next time,

Dr. Ande,
Creator of: The 30 Hour Business Plan
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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Sell Your Book the Easy Way

If you’ve dreamed of writing a book but weren’t sure of where to start or even if you were good enough to write a book; there’s great way to find out if you’ve got the “write stuff”. Okay all puns aside, writing a book is the easy part, the hard part is trying to sell you book. But the best part of book writing is that you don’t need to write your book before you get some money! That’s right you didn’t misread.

You can honestly get paid to write a book before it’s even written. It’s easily possible to make a fast $20,000, or more. There have been instances when authors have made seven figures — over a million dollars for only twenty pages of text.  It sounds incredible, but a fast seven figures is certainly possible if you have a HOT, hot idea or have had an experience that hundreds of thousands of people want to read about.

The magic money in question is called an advance. It’s the money a publisher will give you prior to you writing the book.

The next thing that should have come into your mind is “how do you get a publisher to do that; pay you the advance?” Well, the answer is, you write a book proposal.

This is why before you write your book (especially non-fiction books) you write a proposal.  A book proposal is the business plan for book writers. Okay that’s the simplified way to think of one, granted most business owners don’t like writing business plans but without one, you will fail in business. The same is said of book proposals. They focus you on your topic, help you formulate the most important things that a publisher wants to see – your marketing strategy and the bottom-line of how you plan to recoup the money the published is spending on you and to whom you are selling the book to.

Writing a proposal is the smart way to write a book. It’s the way professional writers sell non-fiction. Selling a book on a proposal is much easier than selling a book that you’ve already written. A book proposal is a complete description of your book. It contains the title, an explanation of what the books about, an outline of chapters, a market and competition survey, and a sample chapter. A publisher will read your proposal, assess its feasibility, cost it, and if it looks as if the publisher will make money, the publisher will pay you to write the book. When you’ve sold your proposed book to a publisher, your role doesn’t end with writing your book. You’re in partnership with your publisher to ensure the book’s success. If you do your part, both you and your publisher will make money

A book proposal functions in the same way as any business proposal does: you’re making an offer to someone you hope to do business with. It will be treated by publishers in the same way that any business investor or financial institution treats a business plan or business proposal.  The proposal is the roadmap that helps you to not only sell your book; it helps you write your book. So before you sit down and pen one thing, sit down and create your book proposal.

If you’ve never written a book proposal for, visit Writerstopia.com, the publication for self-publishing and independent authors, click on the “Writer’s Radio” tab and click on the free download link, and you’ll receive a courtesy copy of “Dr. Ande’s How to Write a Book Proposal in 7 Days.”

Dr. Ande,
Creator of: The 30 Hour Business Plan
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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Creating Booklets Let’s You Make Money Writing “How To” Guides

If you want to make money, exercise creativity and help others, then you should invest some time in writing the basic “How To” guide.  It’s something anyone can produce, and with all the proper ingredients at the right time, you can make a proper living with.  The hard part, of course, is getting all the proper ingredients at the right time.

Your basic “ How to Guide” is usually two pages in length, sells for $3, and outlines instructions, details, or a “How-To Method” for solving a problem:  making more money, saving money, attaining greater happiness, or fulfilling an ambition or desire. These are called folios. Folios is another word for booklets, pamphlets etc.

The main difference to remember when creating one is the size and the composition you choose. Folios are generally four pages of content folded in half and have a paper cover. Booklets etc. are longer and their covers are usually card stock and can be bound in a variety of manners such as spiral, combed, saddle stitch or perfect binding. The price also varies, depending on the content and the number of pages. Booklets at minimum at around $5 but can go up to $10. If you are savvy you’ll create electronic versions of the materials which can sell as “eBooks” and they start off at $.99 for a “folio” size and go up to $44 for larger more in depth topics.

Any man, woman or child can write a saleable report on any subject – providing he or she has knowledge of that subject through personal experience, research, or both.  A lot of women write successful money-making reports based upon better ways of solving household problems.  And a lot of men write successful money-making reports on how to get greater pleasure from leisure time activities such as fishing, woodworking or other hobbies.  The list of subjects one can write about is endless, and reports on how to make more money easier and faster are no more limited to male authors than expertise in cooking is limited to female authors.

Writing your report is easy and quite simple.  However, it does take longer, and requires more sweat, blood and anguish for some people to produce a “finished” product than it does others, even if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a “how to” guide is to advise you to write as though you were talking to someone – as though you were instructing your next door neighbor via the telephone on the subject at hand.  I use the word telephone here to point out that regardless of how much you wave your arms, point your finger, or even draw pictures, you aren’t getting the message across, and your neighbor won’t “see” what you’re talking about until you tell him in the kind of language he can understand.

Until next time,

Dr. Ande,
Creator of: The 30 Hour Business Plan
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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Share Information and Increase Your Income: Start an eBook Writing Business

$100 Laptop prototype

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If you are a savvy writer with great English grammar skills, you should consider writing eBooks.  It pays very well and you can do it in the comfort of your own home.  It is very simple to write up an eBook.  All you need to do is have Microsoft word and the internet.  Do some research first on the topic.  Know everything you can know about it, read up on it and save some quotes in your favorites area.  You may want to stop by the local library to pick up some books on the topic too.  That will help you when writing up your eBook.  EBooks should be between 50 – 75 pages depending on the topic and what the assignment is.  After you have thoroughly researched your topic and you know a lot about it you want to create a table of contents.  You want the chapters to flow freely from one thought to the other.  Make sure you cover as much as you can about the topic and title each chapter, writing a few notes about what you want to write about which you will delete later.

The next step would be just to get started on it!  Start writing creatively, from your heart, not just spitting out facts on a paper.  People are reading your eBook because they do not want to read and search for information located everywhere about a specific topic.  They want a concise, easy to read; interesting eBook they can print out and curl on the couch with.  It goes without saying that no one should ever plagiarize; not only is it unlawful, it is disrespectful.

Always spell check and edit your work by reading it when you have finished.  Polish it off by organizing each chapter into an eBook.  Come up with a savvy title that catches the audience.  If you really enjoy this line of business, you could do this full-time and quit your day job.

Dr. Ande,
Creator of: The 30 Hour Business Plan
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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Dr. Ande’s Tips on Article Publishing

Welcome to a new year.

Let’s start with some tips for successful article writing. Back in the day I started out as the writer and editor of my school newspapers going all the way back to elementary school (the parent’s circular). So I have decided to give you some tips on how to create your articles if you plan to write for publications or online blogs.

  1. Test Your Idea:

To lead to a sale, your query must convince the editor that you have a clear idea of what you plan to cover in the article, and what approach you ‘re going to take.

So before writing the letter, think your article idea through carefully, and picture yourself describing the article to a friend.

  1. Find Your Angle:

Finding your angle is often a matter of narrowing your topic.  A topic like “Sports” is far too general, narrow it to say, “Table Tennis” is better.  Often, reducing the story to a single dimension e.g., focus on a key person, place, or event – gives a salable angle.

When your subject is popular, you must give the editor a fresh approach.  One way is to take an idea like “Overcoming Failure” and give it a twist to something like “Failure Can Be Good for You.”  It needn’t be exotic to sell, something as mundane as “New and Improved” has worked by adding a new ingredient to the usual.

  1. Research Helps:

While many queries can be written entirely from your own knowledge, a little research can pay big dividends by seducing the editor.  Facts sell editors on an idea.  Editors look for queries with many specifics:  Don’t just write that “Last year millions of people suffered from yeast infections.”  Tell how many millions – and why!

Research both the topic and the markets you’re aiming it at. A common reason for rejection is because of inadequate knowledge of the magazine.

  1. Shaping Your Raw Material:

After you have the basics:

    1. the idea
    2. the slant/facts, and
    3. the market

Then you’re ready to write your query.   A good query starts strong, and never lets up until the editor is sold.  Follow the two newspaper dictums; the five W’s (who, what, where, when, why) which explains the story immediately, and “the inverted pyramid” which emphasized putting the most interesting information first.  You’ll lose the editor’s interest if you save the best for last, and always remember EDITOR’S CUT FROM THE BOTTOM UP!

  1. 3 Main Sections to a Query:
    1. The Lead Paragraph
    2. The Summary
    3. The Author’s Bio.

Each has a specific purpose: first, tell the editor what the story is, then why she/he should buy it, and finally who is going to write it.

The Lead – is aimed to hook the editor and make them want to continue reading.

Once you’ve aroused the editor’s attention, move directly to a summary of the article.

Summary – This section should convince the editor that you know where you want to go with the article; it should outline the points you plan to cover or provide factual information about your topic – giving only enough to prove that your story is real.  Here you can mention your sources.  Tell the editor who’ll you’ll be talking to, and if experts are they on the cutting edge of today’s technology.  Also include here a working title for the article.  Don’t spend a lot of time trying to get a provocative headline, because titles are often changed by the editor before publication.

Author’s Bio – is where you sell yourself as a writer to the editor now that you’ve sold him/her on the idea.  Don’t be bashful; editors expect a bit of sell in the bio.  There’s nothing wrong with saying, “I’m highly qualified to write this article because…” if a convincing reason follows.  Start your bio with your publishing credits, and include magazines similar to the one you’re pitching if you can.


Dr. Ande,
Creator of: The 30 Hour Business Plan
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

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Happy New Year from Dr. Ande!!!

May 2012 be filled with lots of creativity, interviews, book sales, and publishing for you all!

Thanks for reading,

Dr. Ande,
Creator of: The 30 Hour Business Plan
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande
Associate Editor: Writerstopia Magazine

2 CommentsLeave a comment